Rule one: make sure the space you’re entering is one worth owning. I’ve been in the consumer healthcare space for over two decades. Before co-founding Tend, I was the founding CEO of SmileDirectClub. I’ve also founded and led several other consumer health companies, including DiabetesCareClub, CPAPCareClub, and HearingPlanet. During this journey, I learned a…

By Doug Hudson and Benjamin Grohe In October of 2019, my colleagues and I launched Tend, the first dentist you’ll actually look forward to. Today, I’m thrilled to announce a major milestone in Tend’s history as a company — and in the history of dentistry. We are launching an app…

Today, I’m thrilled to announce that we’ve completed our Series B: a $37M funding round led by GV. Our existing partners Juxtapose, Redpoint and Zigg Capital also participated, along with two new investors: Tiger Global and Good Friends, the fund formed by the founders of Allbirds, Harry’s, and Warby Parker…

Dental and design. Not two words you often hear together. But you should. And to explain why, I’ve asked Tend’s Head of Design, Steve Hoefnagels, to write a guest article. Formerly Head of Design at Blue Apron and Zocdoc, Steve is an award-winning design leader. – When I tell people…

By Doug Hudson and Dr. Marc Schlenoff On March 20th, with Covid-19 cases in New York City skyrocketing, we closed our studios to do our part in managing the pandemic. Today, with cases on the decline, we’ll begin the process of reopening. But the “Tend” our patients experience now won’t…

Maybe you’ve walked by our Flatiron Studio. Maybe you’ve seen “Look forward to the dentist” or “A new kind of dental office” in the windows of our upcoming FiDi and Midtown Studios. Or in an ad online. Maybe you’ve visited our website. Maybe you’re intrigued. Who are these Tend people…

“How was your last visit to the dentist?” That’s a question I’ve been asking people a lot lately. And when I do, they tend to grimace or laugh anxiously. Their minds are flashing to the fluorescent waiting room with the wrinkled, two-year-old magazines. The hygienist who they’re sure is judging…